The Blog.

Practical tips, honest insights, and things I've learned running a business.

What Nobody Tells You About the Real Cost of Hiring Your First Employee
Featured · Industry Insights

What Nobody Tells You About the Real Cost of Hiring Your First Employee

Think a £28k salary costs £28k? Think again. Here's what hiring your first employee actually costs, and why a VA retainer might make more sense.

·5 min read
Sorry, AI Is Not Replacing Your PA
Industry Insights

Sorry, AI Is Not Replacing Your PA

A self-styled millionaire on Instagram reckons personal assistants aren't worth it because AI can do it all now. He's wrong, and here's why. From inbox judgement to the bits AI quietly gets wrong, this is what a virtual assistant who actually uses AI looks like.

·4 min read
Writing this myself (yes, on purpose)
Tips & Tricks

Writing this myself (yes, on purpose)

I run a business that helps people use AI. So why am I writing this blog post without it? On slop, the writing muscle, and using AI mindfully.

·4 min read
Industry Insights

Virtual Assistant: so you're like, a PA?

Apparently I've chosen a career path that roughly 60% of my relatives still haven't quite got their heads around. So let's do this properly. Yes, a VA is a bit like a PA. Same DNA. Inbox, diary, organising the chaos. The difference is one letter — and a whole lot of software.

·4 min read
The £10 Tasks That Are Costing You £100 an Hour
Tips & Tricks

The £10 Tasks That Are Costing You £100 an Hour

If you bill at £500/day, every hour on admin costs you £62 in lost revenue. Here are the tasks you should stop doing yourself.

·5 min read
Why Your To-Do List Never Gets Shorter (And What to Do About It)
Tips & Tricks

Why Your To-Do List Never Gets Shorter (And What to Do About It)

Your to-do list isn't a capacity problem. It's an architecture problem. Here's how to fix it by giving your tasks somewhere to go.

·5 min read
Something Is Coming Soon
Company News

Something Is Coming Soon

Lemonade & Co. launches 6th April 2026. Premium VA support for UK founders who need more than just diary management. Here's what's coming.

·2 min read